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itfc delivers quality subtitling for IBC TV News for the tenth year running


itfc delivers quality subtitling for IBC TV News for the tenth year running

~ provider helps the trade show news reach thousands of delegates ~

August 2011 - itfc, a subsidiary of Deluxe Entertainment Services Group and supplier of post-production, subtitling and digital media services, will once again make IBC TV News accessible at this year's global broadcasting industry event in Amsterdam. With delegates and exhibitor numbers expected to top last years' figure of 47,000, itfc's subtitles will for the tenth year running, ensure visitors are kept up to date with the latest stories breaking at the show each day. IBC runs from 9-13 September, 2011.

"Thousands of visitors attend IBC every year and it's important for us to provide them with comprehensive and up to the minute news coverage," said Sue Robinson, Producer at IBC TV News. We're committed to making sure the show is accessible to all and we're delighted that itfc continues to help us achieve this."

IBC is a major broadcasting industry event that continues to grow and attract new visitors from around the world. Providing delegates with accessibility to the latest news as they move through the exhibition has become a key part of the show. With many attendees for whom English is a second language or for those who are deaf or hard of hearing, the subtitles are a key element and provide them with an enhanced show experience.

"Our main challenge will be to turn the subtitles around quickly so the daily news programme is aired in time," said Cherry Cole, director of Media Access at itfc. "IBC News provides a unique service to conference attendees and we're very pleased to be able to add to the accessibility of the information contained within the programmes."

Content is shot in formats including HD, SD and mobile at the show and is then edited and subtitled on site ready for broadcast the next morning on IBC TV News. Delegates who want to watch the latest industry news first thing can tune into the local cable channel AT5 from their hotel rooms. They can also keep up with the news shown on the screens as they wander through the exhibition halls and watch the latest updates, complete with itfc subtitles. News will be available between 7-9am each morning in over 10,000 hotel rooms.

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Note to editors

In August 2010, itfc became part of the Deluxe Entertainment Services Group, a leading provider of entertainment industry services and technology to major Hollywood studios and clients around the world. Itfc prepares hundreds of hours of subtitles each week for broadcast, film and other platforms. One of its most recent broadcast projects was for ITV's Popstar to Operastar, where they supplied the first dual language subtitles for the broadcaster. They've also subtitled around 900 UK cinema releases since 2002, including Harry Potter and the Deathly Hallows: Part 2, Green Lantern and Super 8.

About itfc
itfc offers a wide range of content preparation and media management to some of the biggest names in the broadcast, cinema and corporate sectors, including such well known brands as ITV, Channel 5, NBC Universal, Sky Living TV and most of the major Studios. It delivers thousands of hours of material annually to clients - with services including post production editing subtitling (English for hard of hearing and translation), audio description, digital workflows for multi-platform delivery, encoding and transcoding, Blu-ray authoring, content technical compliance and quality assessment, standards and aspect ratio conversions, tape legacy services, duplication and telecine transfers, data and tape archiving and storage. In August 2010, itfc became part of the Deluxe Entertainment Services Group, a leading provider of entertainment industry services and technology to major Hollywood studios and clients around the world.

For more information please visit www.itfc.com .





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